The official as well as professional wrestling magazine of World Wrestling Entertainment (WWE) is WWE Magazine. This embodiment of the magazine contains lifestyle sections, a entertainment, work out tips, monthly calendar and other information. WWE Magazine has gone through many embodiments throughout the years. It was originally known as WWF Victory Magazine from its debut issue through the third issue of publication.

Starting with the third issue (April/May 1984) it became known as World Wrestling Federation Magazine (or WWF Magazine for short), with newly coronate WWF Champion Hulk Hogan on the cover. WWF Magazine would continue to be semimonthly until June 1987, in which it would become a monthly operation and a staple of the WWF for the next decade. For several years, WWF Magazine operated as a kayfabe magazine; stories included fictional biographies of wrestlers and feuds (written to cater to the WWF's mark fan base), as well as previews of upcoming events, editorials, and other features targeted at younger audiences. Rarely, it would include a real life story (particularly if a wrestler had died or the topic had such far-reaching interest to WWF fans that it could not be ignored).

In April 1996, the WWF decided to create a second magazine called RAW Magazine, which became a focus on behind the scenes activity, focusing on wrestlers real life profiles. It debuted with the May/June 1996 issue, and was bi-monthly until the January 1998 issue. In May 2002 the World Wrestling Federation became known as World Wrestling Entertainment (WWE), and therefore the magazine was changed accordingly to WWE Magazine starting with the June 2002 issue.